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Weaker-than-expected ad spending in the financial, travel and retail areas led to a 23% decline in fourth-quarter net income for Yahoo! to $205.7 million, or 15 cents a share, from $268.7 million, or 19 cents, a year earlier, the company said yesterday. It announced its first layoffs since 2001: 7% of its workforce will need to go! By restructuring in this way, the company hopes - according to chairman Jerry Wang - to return to growth in 2009. Yang said in a conference call. "This is a pivotal time for Yahoo's business and we have a unique window of opportunity right now to make the necessary, game-changing investments," Wang said in a statement. The cutting of 1,000 of its 14,300 employees would start in February, Yahoo! said. ... (more) About to Release Its "Closed Directory" Project is about to release a "closed directory" project that is expected to take the web industry by storm: the new directory project is the first of its kind, the company's CEO Steven Vetter told SEO/SEM Journal (, in that it is based on a business's "real" existence. Vetter's Georgia-based marketing and web technology firm has taken a different approach to marketing its website submission services. "For many years now, the industry of submitting to search engines has gone to the wolves with thousands and thousands of small businesses and individ... (more)

Elixir Launches Search Engine Marketing Blog

Elixir Systems, a supplier of search engine marketing services has developed the ‘Insights into Search for Business’ blog. The goal of the blog is to inform, educate and discuss current issues, ideas, and topics of interest relating to online businesses. The topic covered will include search marketing, search engine optimization, link building, content writing, online public relations, marketing, usability and conversions, among others. “Search marketing is such an extensive field and covers so many different areas that relate to the development of a successful ... (more)

SoundBytes Chooses Prime Visibility to Re-Launch Website

SoundBytes, a catalog, web and retail-based company that specializes in providing assistive equipment for deaf and hard of hearing individuals, announced that it recently hired Bethpage-based company Prime Visibility for the search engine optimization and Internet marketing of its newly re-launched website. With the re-launch of SoundBytes’ online site, consumers can continue to shop for the best names in assistive technology for the deaf and hard of hearing including Clarity, Ameriphone, Sonic Alert, Krown, Silent Call, Williams Sound, Ultratec and Conversor. The new website... (more)

Google Co-Founder Larry Page Announces Video Marketplace

Google's Video Store, announced by company co-founder Larry Page (pictured)) at his keynote address at the Consumer Electronics Show (CES) in Las Vegas, "is the first open video marketplace enabling consumers to buy and rent a wide range of video content from a major television network, a professional sports league, cable programmers, independent producers and film makers," Page said. "This fast growing collection of videos will include prime-time and classic hits from CBS, a full slate of NBA games from this season and outstanding performances from the past, music videos from SO... (more)